Performance Marketing
Performance marketing results-oriented: measures activities like clicks, leads, conversions to ensure money spent on advertising is best spent. Unlike traditional marketing, it puts in a limelight the real-time optimization and data-driven decisions of a business toward its key target audiences. In this way, companies can assure value for money by only paying for actual results using channels such as PPC, affiliate marketing, and social media advertisements. Performance marketing is one of the major drivers of engagement, sales, and scalable growth within a digital context.
Affiliate Marketing
It's one such performance-based strategy wherein the business rewards affiliates—who are essentially partners—to drive traffic or make sales through their efforts. In turn, affiliates share products or services with unique links to identify them as referrers. They earn a percentage for every successful conversion. It thus becomes a very cost-effective way of getting more reach and sales.
Email Marketing
This is one of the direct marketing techniques whereby businesses send out targeted emails to prospects or customers. It can be used to drive prospects to a website, promote a product, share an update, or just to build relationships with either existing or prospective customers, therefore making it a very valuable technique to drive engagements, nurture leads, and boost sales.
Mobile Marketing
Mobile marketing is the process of reaching and educating mobile device users, specifically both smartphone and tablet users, via apps, SMS, social media, and mobile-optimized sites. It engages customers while on the go, with the aim of increasing conversions and brand engagement in a mobile-first world.
Lead Generation
Lead generation is a process of influencing and convincing a potential customer about obtaining interest in one's product, service, or idea through targeted marketing efforts. Contact information is usually gathered for leads to be nurtured further down the sales funnel.
Branding
Branding is a process for creating a unique identity for a business or product, including its name, logo, messaging, and image. It is responsible for shaping customer perceptions, building recognition, and creating loyalty to set that brand apart from others.
Social Media Marketing
Social media marketing is the process of using social media platforms like Facebook, Instagram, and Twitter to market a product or service. It is the process of increasing awareness about a brand, generating traffic, and driving sales through proper content and frequent interactions.
Search Engine Marketing
SEM is the process of endorsing websites by paying for advertisements on major search engines, most notably Google. It raises visibility in search results and gets relevant traffic on a website organically, by bidding on keywords and optimizing ad campaigns for better ROI.
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