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Performance marketing results-oriented: measures activities like clicks, leads, conversions to ensure money spent on advertising is best spent. Unlike traditional marketing, it puts in a limelight the real-time optimization and data-driven decisions of a business toward its key target audiences. In this way, companies can assure value for money by only paying for actual results using channels such as PPC, affiliate marketing, and social media advertisements. Performance marketing is one of the major drivers of engagement, sales, and scalable growth within a digital context.
Blockchain technology arises from a decentralized, distributed ledger system using many computer systems, ensuring that the transactions are recorded very securely. This ensures transparency and immutability, hence becomes tamper-proof and fraud-proof, hence the basis for cryptocurrencies.
Data Science is a multidisciplinary field that leverages statistical analysis, machine learning, and data mining techniques to extract insights and knowledge from structured and unstructured data. It involves the use of algorithms, processes, and systems to analyze vast datasets, enabling businesses to make informed decisions, predict trends, and improve operational efficiency. Data Science is integral in various industries, from finance and healthcare to marketing and technology, where data-driven decision-making is key to gaining a competitive edge.
Artificial Intelligence is the term applied to the ability of human intelligence to be performed by machines. It allows systems to perform a task that requires acquiring knowledge from experience, reasoning, problem-solving, or decision-making. It facilitates systems with algorithms, data, and computing power to generally mimic human cognitive functions.
Cloud computing is the provision of computing services which typically includes storage, servers, databases, software, and so on over the internet, also referred to as "the cloud." Cloud development involves the process of designing, deploying, and managing applications and services for cloud environments.
Machine learning refers to the application of AI where algorithms learn from data in order to make predictions or decisions without being explicitly programmed. It enables systems to improve with time in terms of performance when they are exposed to more data.
Marketing of goods and services using a digital channel. Apart from SEO, other ways include social media marketing, email campaigns, creation of engaging content, among others. It increases awareness, engagement, and conversion.
HOW IT WORKS
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Gravida a felis aptent platea curabitur rhoncus risus hac
Gravida a felis aptent platea curabitur rhoncus risus hac
Gravida a felis aptent platea curabitur rhoncus risus hac
DIGITAL JOURNEY
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